A name speaks volumes about a business. It reflects the brand value of the brand. Whether the business is big or small, the name means a lot to the business and the people associated with it. A good name can make your business the talk of the town within days. It can make or break a brand.
People put in a lot of effort in starting a business. First they come up with a business idea, make a huge effort to do market research. They formulate a business plan; decide upon the markets to enter and the amount to invest. I feel, they should put in a similar sort of effort to name their business too. Ideally a name should signify the product or service your company has to offer.
Many people feel differently about naming a company. This issue is highly debatable by some naming experts and brand managers. Many experts feel that the name should be catchy yet it should be informative enough so that the target segment comes to know about the brand immediately. According to certain brand managers, a name should be like a blank canvas on which people can create the image of a brand they have in mind.
Listed below are a few factors that one should keep in mind while naming a company but always keep in mind that the name should not be trademarked or registered by some other person. Listed below are the four basic rules of naming a brand.
Your name should not look like a copy of another big brand name. Impersonating names of big companies is not a good business strategy. It looks as if your brand is following the footsteps of another brand. Be original and think out of the box. Your brand is your own. The values cannot be copied from anyone.
Keep it Simple. Don’t go overboard while naming your brand. Over creative names are hard to remember. Customers find it extremely difficult to remember names which are difficult. If you want to establish a relationship with your customers make sure your name is catchy and simple. Avoid using words of foreign origin or something really fancy.
Naming a company is not a day’s job. Time plays an important role when you are in the process of choosing a name. Make a list of probable names. Do a bit of market research to know what name is more attractive. Talk to family and friends for ideas. If you have already hired your staff, take them into confidence, brainstorm with them before choosing a name. There are times when you may need to repeat the above steps three to four times before you can come up with a satisfactory name.
It is always a good idea to choose a name which has a global impact. Today you may be working at a local level. Tomorrow you may want to expand into newer markets. Choose a name which is not to local. For example, naming your company after a local landmark or a famous street is not really a good idea. People in other cities will not relate to it. Always think of a bright future. A good name should be universal. It should be free of any language issues.
People put in a lot of effort in starting a business. First they come up with a business idea, make a huge effort to do market research. They formulate a business plan; decide upon the markets to enter and the amount to invest. I feel, they should put in a similar sort of effort to name their business too. Ideally a name should signify the product or service your company has to offer.
Many people feel differently about naming a company. This issue is highly debatable by some naming experts and brand managers. Many experts feel that the name should be catchy yet it should be informative enough so that the target segment comes to know about the brand immediately. According to certain brand managers, a name should be like a blank canvas on which people can create the image of a brand they have in mind.
Listed below are a few factors that one should keep in mind while naming a company but always keep in mind that the name should not be trademarked or registered by some other person. Listed below are the four basic rules of naming a brand.
Your name should not look like a copy of another big brand name. Impersonating names of big companies is not a good business strategy. It looks as if your brand is following the footsteps of another brand. Be original and think out of the box. Your brand is your own. The values cannot be copied from anyone.
Keep it Simple. Don’t go overboard while naming your brand. Over creative names are hard to remember. Customers find it extremely difficult to remember names which are difficult. If you want to establish a relationship with your customers make sure your name is catchy and simple. Avoid using words of foreign origin or something really fancy.
Naming a company is not a day’s job. Time plays an important role when you are in the process of choosing a name. Make a list of probable names. Do a bit of market research to know what name is more attractive. Talk to family and friends for ideas. If you have already hired your staff, take them into confidence, brainstorm with them before choosing a name. There are times when you may need to repeat the above steps three to four times before you can come up with a satisfactory name.
It is always a good idea to choose a name which has a global impact. Today you may be working at a local level. Tomorrow you may want to expand into newer markets. Choose a name which is not to local. For example, naming your company after a local landmark or a famous street is not really a good idea. People in other cities will not relate to it. Always think of a bright future. A good name should be universal. It should be free of any language issues.
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