Types of Blogs

People Using Blog

Blogs have become a buzzword today. They are no longer the domain of IT savvy techies. Everyone does online blogging. Teenagers, celebrities, businessmen who wish to establish a good rapport with their customers use online blogs. Blogs could be comments about current affairs, market trends etc. Online blogs could also be used for recreational purposes. People have blogs based on art, music or photography.

You can make your own blog to communicate with the family, share latest photographs. It could be used in the business community to make certain data public. Companies may also use online blogging to share data with their employees. The best part about blogging is that it has no restraints. It can have numerous uses.

Blogging for Business

Blogging can never be bad as long as the content posted is clean and ethical. You can bring your existing customers closer to your organization by posting company information on your blog. You can also share marketing information online for your prospective customers. Many companies also have online help lines where people can share their experiences about a particular product by the means of blogging. Blogs of this nature become sources of information rather than commercial advertisements. Posting links on your blogs can drive traffic from search engines to your webpage.

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Blogs are not commercial advertisement. They are a great source of information. Well written blogs not only impart information about a particular product, they become generic sources of information about the whole product category itself.

Make sure that you don’t share confidential company information online or you could get into trouble with your organization. You should also refrain from posting sensitive government data online.

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Types of Blogs

There are several kinds of blogs. Blogs are categorized by the kind of content and the way they are delivered. Some kinds of blogs are listed below:

•  Personal Blogs: Personal blogs are the closest to what we refer to as an online diary. People write about their day to day lives, experience and incidents in their blog. It has been observed, that people take a great deal of pride in their personal online blogs even if their blog does not receive any hits.

•  Corporate Blogs: Corporate blogs are becoming very popular both for internal and external PR. Internally, blogs are used for communication within the organization. Bulletins and newsletters are often posted on blog. Externally, Blogs are extensively being used for online marketing and branding.

•  Generic Blogs: Blogs can be categorized according to the genre of the content. Some of the most common kinds of generic blogs are blogs based on politics and travel. Art appreciation and music are also very popular.

• Media Type: Blogs are also categorized on the basis of the media they contain. Blogs which contain videos are known as Vlogs. Vlogs are becoming immensely popular these days. www.Youtube.com is the most common platform for posting vlogs. Linklogs are blogs containing links. Blogs with photos are known as photologs.

Starting a Blog

You don’t need to be an expert to start blogging. Little knowledge about the internet can help you get started with your own blog. If you are a beginner, you need not spend on buying a new domain or designing a new website. There are many websites that allow you to start blogging for free. You may go online and search for such a website. www.blogger.com is a popular website promoted by google which allows you to start blogging. These websites also have readymade templates that you can add to your webpage to give your online blog a professional look.

Microblogs

Microblogs are a smaller version of a blog. A typical Microblog may range from 50-150 words. When we think of microblogs, the first thing that comes to our mind is twitter. www.tumbleblogs.com was the first website to introduce the concept of microblogs to the world.

Usage of Microblogs increases the frequency of data exchange. It could be a mere status message update which is very common in case of Twitter. For Example, “Having Coffee” or it could be based on a particular topic or theme for Example “About European Economy.”

Blogging has become a way of life. Companies depend on it for advertising. Individuals are addicted to it. Teenagers, old people, techies everyone does online blogging. So if you still haven’t started reading or writing blogs, it is high time you got down to being a part of the blogging world.

Also visit –

• What is Blog ?

• 9 popular Blogging Platforms